Your Ideas Are Valuable
It’s Time to Protect Them
THE WORLD HAS CHANGED
Your intellectual property is NOW the most valuable part
of your business, book, and brand. What are you doing to protect it?
Traditional ways of protecting intellectual property
takes too much time and costs too much money
Patents cost $20,000 and take 1-3 years.
Easy IP™ costs $97 and takes 24 hours.
PATENT:
Average Cost: $20,000
Average Time: 1-3 yrs
EASY IP:
Average Cost: $97
Average Time: 24 hrs
I know what it feels like for your intellectual property to get stolen. It happened to me.
Thankfully, there’s a new way to protect your ideas.
Blockchain: The Future of Intellectual Property Protection | TEDxOshkosh
This talk proposes another way of protecting intellectual property that’s faster, easier, and cheaper all made possible through blockchain technology.
TEDxOshkosh image courtesy Weston Imaging Group.
According to the United Patent and Trademark Office (USPTO), the worldwide sales of counterfeit and pirated goods total between $1.7 and $4.5 trillion annually.
This crime happens every day. Don’t be the next victim.
“Start getting in the habit of using the smart contract, Easy IP, just to document your creativity. The moment you start recording it, you start taking it seriously.”
– Dan Sullivan
For far too long the world of IP protection has had too much friction. Anytime an industry is fraught with friction, disruption is not far behind.
We’re fast approaching the UBER breakthrough moment of intellectual property protection, all made possible through blockchain technology.
Understanding Intellectual Property
Ideas are intellectual property (also known as IP). They are valuable just like physical property.
We protect and care for our physical property to maintain its value. We put locks on doors and mow our lawns. The same should be true for intellectual property. We must also exhibit care and protection since ideas are valuable.
In 2020, only 10% of the assets were tangible*. The other 90% were intangible, meaning intellectual property. Take an iPhone example. 10% of the value is in the parts and pieces. The other 90% of the value is in the IP that makes up the iPhone.
* Aran Ali. “Abstract is In: Intangible Assets Currently Make Up 90% of the S&P 500.” Visual Capitalist. November 12, 2020. https://www.visualcapitalist.com/the-soaring-value-of-intangible-assets-in-the-sp-500/.
Here’s the problem.
Traditional ways of protecting ideas—patents, trademarks, copyrights, and trade secrets—take WAY too much time and are extremely expensive.
Imagine being told that to protect your idea with a patent you must complete an application, pay $20,000, and wait 1-3 years. And to top it off, this patent application has an 88% chance of being rejected. You and your ideas deserve better.
*Patent Trademark Blog. (n.d.). How much does a patent cost from start to finish? Patent Trademark Blog. Retrieved December 12, 2023, from https://www.patenttrademarkblog.com/how-much-patent-costs/
The bar of protecting your intellectual property is high—way too high.
By Lowering the Bar, we can all get in the game.
The world needs your ideas. you need them protected.
Easy IP™ is the Solution
Easy IP™ is the patented blockchain-based solution for Intellectual Property protection. It’s much faster, easier, and cheaper than traditional means.
Blockchain is a public, digital, ledger. It’s a distributed record everyone can see, but nobody can edit. Easy IP™ time stamps your idea, creating an immutable digital asset that proves your ownership and establishes a first to use / first to file event.
Traditional ways of protecting IP like patents, trademarks, copyrights, and trade secrets have their place. However, it’s not always the first or best solution because of the time and money involved.
Ideas now emerge at a faster pace than ever before. And technology is increasing at an exponential rate thanks to the Internet, globalization, and artificial intelligence. According to Moore’s Law, technology doubles every 18 months. And knowledge is exploding. It used to double every thousand years, today according to IBM, it’s now every 12 hours. This reality has ushered in a new period called The Creator Economy.*
We need a new solution that’s faster, easier, and cheaper. Easy IP™ provides a first layer and a fast layer of Intellectual Property protection.
*SignalFire. (2020, November 29). What is the creator economy? Influencer tools and trends. SignalFire. https://signalfire.com/creator-economy/
Easy IP™ is the Solution
Easy IP™ is a patented blockchain-based solution. It’s much faster, easier, and cheaper than traditional means.
Blockchain is a public, digital, ledger. It’s a distributed record everyone can see, but nobody can edit. Easy IP™ time stamps your idea, creating an immutable digital asset that proves your ownership and establishes a first to use / first to file event.