New Book From Wall Street Journal and USA Today Bestselling Author

Who are you, and what do you do?

These two questions are as old as the very first networking event, even if it was a few cavemen and cavewomen standing around a fire pit, making small talk. For thousands of years, people have given the same response:

1. Their professional title.

2. Their product and/or service.

Unfortunately, such answers are ignorant and limited. The truth is: You Are An IP Company That Creates IP. Take Taylor Swift, for example. Some say she’s a singer who writes songs, but she knows better. She’s filed over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat’s names—Meredith and Olivia Swift.

Play-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, “Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.” Even The Coca-Cola Company attributes its true value to its trade secret, not the carbonated beverages it bottles.

You’re not that different. But it’s only when you value your IP, that your clients, competitors, and collaborators truly value you!

Kary Oberbrunner, inventor and entrepreneur, and Katherine Rubino, a Partner at Caldwell, the fastest-growing IP law firm in America for more than four years in a row, team up to offer a proven guide for identifying your ideas and protecting them the fastest, easiest, and most effective way possible.

Get ready to discover:

• Why you should not promote your IP until you first protect your IP

• Which IP protection strategy makes sense for your unique circumstances

• How Disney, Lego, CrossFit, Dr. Pepper, Magnolia, and Apple experienced exponential growth once they embraced and leveraged their IP

• Why over 90 percent of your company’s value is linked to your IP

• The 12-step plan to increase your intellectual property influence and impact

• Forty-seven practical ways of monetizing your IP so you realize true income

Your ideas are valuable. Start protecting them today.